Vale Jewelers — Original Story
Story one · Signature music
Make Your BrandUnforgettable.
- A distinctive sonic logo
- Customers hear it repeatedly in your ads
- The sound becomes a mnemonic device associated with your brand.
- A memorable tune helps customers recall your brand when they’re ready to buy.
58%
Ads with a signature brand sound increased listeners’ willingness to buy by 58% more than ads without one.
See the researchDiscover the SG Radio Impact Difference.
What is a Sonic Logo?
A sonic logo is a short melodic mnemonic device that helps customers recognize your brand when they hear it and remember your business when it’s time to buy.
What Makes an Effective Sonic Logo?
An effective sonic logo brings together eight qualities that help your brand stand out, connect with customers, and stay in memory.
Our Music on a National Stage
Selected work
Hear the
impact.
Different stories. One recognizable sound.
Listen to both Vale Jewelers ads. The story changes, but the signature music stays familiar. Your business can do the same across different offers, seasons, and campaigns.
Vale Jewelers — Story Variation
Different story · Same signature music
Auto Dealership
Original music · Commercial demo
Law Firm
Original music · Commercial demo
Beer Commercial
Original music · Commercial demo
Sports Highlight Music
Original music · Commercial demo
Start with the advertising you already have
A clear path to
a recognizable sound.
- 01
Review your brand and campaigns.
Tell us who you want to reach, where customers will hear your ads, and what you want them to remember and do.
- 02
Create your musical identity.
We develop a distinctive sonic logo and branded music around your business’s character. You’ll hear the proposed sonic identity and approve it before we finalize it.
- 03
Carry it into your advertising.
Build your signature sound into your campaigns, with full commercial production available when you need it.
Five Research Findings on Sonic Branding
58%Research Shows How Sound Influences Purchase Intent.
Westwood One and Veritonic
In Westwood One and Veritonic’s test of award-recognized radio ads, purchase intent rose an average of 17.2% after listeners heard ads with a sonic identity, compared with 10.9% for ads without one. That’s a 58% greater lift.
View the Westwood One and Veritonic study (PDF)Brand recall
Tostitos and Veritonic
Following the introduction of its sonic logo, Tostitos reported a 38% increase in brand recall and a 13% increase in brand appeal. Additionally, 70% of consumers considered the sound fun.
View the Tostitos case studyPurchase preference
DLMDD and YouGov — 2023
Research found that 20% of young adults were more inclined to purchase products from brands with a sonic identity than from brands without one.
View the DLMDD and YouGov researchRecall lift
Perdue Farms and Veritonic
A case study reported a 21% lift in unaided brand recall after Perdue Farms introduced a distinctive sonic identity across its advertising.
View the Perdue Farms case study (PDF)Neural Responses to Sonic Branding: An fMRI Study
Sung et al. (2011)
Brain imaging research found that familiar sonic logos can activate auditory memory even when no sound is played.
View the Sung et al. fMRI study (PDF)Let’s talk about your brand
How Does
Your Brand Sound?
Book a free strategy call ↗Already advertising? Let’s review where your ads run, how your brand sounds today, and where a sonic logo could fit. We’ll discuss a signature sound for your business and whether you need sonic branding, a complete commercial, or both.
Give customers a sound they’ll recognize. Own your custom sonic brand starting at $395.
Optional sonic logo research study · $350
Our composers bring extensive expertise in music composition and sonic branding to every project. If you’d like to hear how listeners respond, we can test whether your sonic logo communicates the qualities you want customers to associate with your brand. We use Prolific to recruit study participants. Researchers at Google and Carnegie Mellon University have also used Prolific.
Send Stacy an email with your availability to arrange your call.
sgray2@alumni.berklee.edu